Good Oil’s Novemba Directs Charming Campaign for Volkswagen with adam&eve DDB London

Family camping holidays rarely deliver on their promise, as this new spot for VW shows. Golden sand, sun-drenched swimming pools, luxury accommodation; all things you're unlikely to find on a weekend family camping trip

This new spot, created by adam&eveDDB London for Volkswagen Tiguan, takes the idea of a disastrous camping holiday and ramps it up to 11, with terrible weather, failing tents, bee stings and mud pools all present and correct.

But despite the challenges on show in this outdoor adventure, which seems like a holiday from hell, settling down for the night in a spacious Tiguan makes everything ok.

The spot is directed by Good Oil’s Novemba through AKKURAT Studios in Berlin.

Find more of Novemba’s work here.