Google and 72andSunny Launch New Google Pixel Film with Eddie Betts

Google Australia and 72andSunny, with Essence and PHD, have continued their collaboration with the AFL in their latest film promoting Google Pixel in Australia.

Starring Eddie Betts, the Pixel brand film builds on Google’s broader partnership with the AFL, which includes recent work across Google Masterbrand and Nest Security.

The idea positions Google Pixel as the phone that supports and celebrates your individual passions, powered by Google’s most advanced camera yet. Through the lens of the Pixel camera, we follow Eddie in his attempts to create the perfect latte art. Perfecting his craft with the same steely focus that made him legendary on the field (complete with footy-style commentary), he uses his Pixel to document his efforts and demonstrate key Pixel features such as Portrait Mode, Ultrawide Lens and Magic Eraser. 

The film will run on TV & BVOD, alongside an integrated comms plan driving sales of Pixel 6a, to help drive consideration for the Pixel brand. This work builds on last year’s campaign for Google Pixel Real Tone by 72andSunny (November 2021) which celebrated Pixel’s unique ability to personalise and adapt to you.

“Alongside our exciting product launches this year, we wanted to showcase Pixel’s unique ability to support Australians in their everyday lives. Using the AFL as our creative platform, and through the lens of the Pixel camera, we take you through a day in the life of Eddie Betts and his unexpected passion for latte art,” said Julia Davis, head of devices & services marketing, Google AUNZ.

“The entire country already knows Eddie Betts is a legend on the field, but like all of us he has other passions and hobbies - like his passion for making the perfect latte. When Google briefed us on the Pixel, a phone that ‘helps you express your unique self’, we knew the opportunity was to create an unexpected story around someone that all Aussies know and love, but with a twist. Thanks to Eddie and his family for sharing his unique passion with us all, working with the AFL Legend was rad, he is truly a legend on and off the field.” said Luke Martin, ECD, 72andSunny ANZ.