Google Pixel Fold Lands in London with 3D Anamorphic DOOH from Anomaly

This August sees Google Pixel join the folding phone revolution with the launch of Pixel Fold. Working with the innovative marketing company Anomaly, the innovation of the new device demanded innovative creative and media, so it is launching with a campaign that encompasses 3D anamorphic DOOH and social. 

Aimed at busy individuals, Pixel Fold brings a whole new dynamic to the foldable phone market with its thoughtful design and best-in class software. Ensuring this new device stands out from an already busy market space, Anomaly will be using 3D illusion billboards and animation to demonstrate the phone’s design and slimness, whilst also highlighting its immersive display capabilities, driving premium associations and impact. The campaign is supported with footage of the displays that will be shared across social channels.

Foldable devices have generated excitement and intrigue from tech enthusiasts since their first introduction over ten years ago. The Google Pixel Fold is the first foldable Pixel that offers foldable-first software, differentiated Pixel experiences (entertainment, multitasking), the latest and greatest smartphone technology, premium materials, operating as both smartphone and tablet, powerful performance with the Google Tensor G2 chip, outstanding photography with the Pixel Camera Bar and market leading security.

“The Google Pixel Fold is one of those products you just have to experience. We can't walk around the city and get it into everyone's hands, but we can help them feel what it's like to work, play and surf on these screens. Tapping into the latest 3D tech was amazing and felt like the perfect media to show such a revolutionary form." - Adam Koppel, Group Creative Director, Anomaly

The campaign will run across the UK, with the animation running across digital out of home, and will be supported on social channels. Production house LSK will capture the billboards presenting the Google Pixel Fold and will showcase the full impact of these larger-than-life interactive billboards that combine cutting edge technology with advertising. Using time lapse lock off shots to showcase the OOH clearly and in full force, this will then be used across social channels and online.