Google has released a new commercial created by agency Phantom highlighting its commitment to improving mobile business.
'Make Sense on Mobile' directed by Hoi Polloi's Dan Castella recounts five major eye-rolling customer moments anyone can relate to.
We see one lady unable to pay because the shop keeper is nowhere to be seen and another customer waiting patiently for her morning coffee while the barista slowly writes her initials in fancy italics. As the tag line reads... 'Bad experiences aren't good for businesses'.