Grey New York Encourages You to Go Soft and Strong This Halloween with an Angel Soft® Mummy Costume

According to Statista, Americans are planning to spend $4.1B or just under $37 per person on Halloween costumes this year.

But Angel Soft® and Grey New York are here to show busy moms that planning the perfect Halloween costume for your little one doesn’t have to be complicated or expensive. It’s as easy as looking in your bathroom. Angel Soft® is all you need for a soft, strong, and simple Halloween costume: a toilet paper mummy!

To celebrate this brilliant revelation, the brand has summoned its adorable, animated mascot and leader, Angel. In a new GIF released for Halloween, Angel can be seen wrapping her friend Jorge (head of the department of soft) in sheets of dependably and consistently soft and strong Angel Soft® toilet paper. The animation is produced by Psyop and directed by Todd Mueller. For many, it’s serving as the perfect real-world inspiration.

Celebrity mum-fluencers couldn’t help but get in on the action. Micah Enriquez (@makeitwithmicah – 916k followers), Shannon Doherty (@athomewith.shannon – 447k followers), and Joy Green (@joyfullygreen – 249k followers) have all joined in the fun – with funny BTS and stills of little ones, mummified in toilet paper for Halloween. Whether you’re on a budget or late to the planning party, your little one is sure to look cute and comfortable all wrapped up in TP. Plus, the utility doesn’t stop when Halloween is over. Just dismantle your costume and voila! More toilet paper.

To prove Angel Soft® is all you need this Halloween, the brand is hosting a contest – inviting customers to post their own user generated imagery of families – kids, parents, grandparents, dogs, cats all welcome–mummified in Angel Soft® toilet paper for the chance to win a $500 sponsor specified gift card. The contest will run 10/27 –11/3, and special restrictions apply. Visit here for more information.

Desiree Sullivan, sr. brand building manager, Georgia Pacific said, "Halloween costumes are super fun, but they’re also another thing for busy parents to deal with. Luckily, Angel Soft has the perfect last-minute Halloween hack – a TP mummy costume! It’s soft, strong, and it’s scary simple."

Anne-Sophie Collier and Alee Bono, senior creatives, Grey said, "We kept doom-scrolling ‘cute funny easy last-minute Halloween costumes help.’ Then we found the answer in an unexpected place – the toilet paper aisle! Angel Soft is all you need for the perfect TP mummy costume. It’s soft, strong, and it’s simply ‘cute funny easy.’”