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Grey New York Showcases a Pre-game Conversation between Juuse Saros and Ryan O’Reilly

10/10/2023
Advertising Agency
New York, USA
3.3k
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'No Goals' is the latest spot within a larger MassMutual campaign called ‘Uncomfortable Truths’

‘No Goals’ showcases a pre-game conversation between Juuse Saros, a Vezina Trophy finalist, and Ryan O’Reilly, 2019 Playoff MVP. Like many people, Ryan O’Reilly has questions about financial goals. Unfortunately for him, his teammate is laser-focused on the game ahead. 'No Goals' is the latest spot within a larger MassMutual campaign called ‘Uncomfortable Truths,’ and the overarching campaign reflects the widespread desire to help the world face the taboo, scary or awkward realities of life around personal finances. MassMutual is entering its sixth year as an official partner of the NHL.

‘No Goals’ will air on MassMutual and NHL/NHLPA digital and social channels today and will debut on TV tonight during the tripleheader: with Nashville Predators vs. Tampa Bay Lightning at 5:30 p.m. ET, Chicago Blackhawks vs. Pittsburgh Penguins at 8 p.m. ET, and Seattle Kraken vs., 2023 Stanley Cup champions Las Vegas Golden Knights hitting the ice at 10:30 p.m. ET. It will air on the NHL’s United States TV rights holders (ESPN and TNT) and NHL Network throughout the 2023-24 NHL season as well as across social media and the NHL’s digital properties.

“With the help of stars from the Predators, we hope to convey to viewers that planning and protection goes well beyond the rink,” said Jennifer Halloran, head of brand and marketing. “We had a lot of fun filming this spot with Juuse and Ryan, and hope fans will take a moment to consider their own financial goals.”

"Having seen the previous MassMutual commercials featuring some of our fellow NHLPA members, I was thrilled to have the opportunity to be a part of this project", said Nashville Predators forward, Ryan O'Reilly. "It was cool to see and be a part of the work and production that goes into making these commercials and look forward to see the reaction to our acting chops! I’ve had the pleasure of working with MassMutual before this and they continue to be great people and a great partner."

"Working with MassMutual and being a part of this commercial shoot was such a great experience for both Ryan and me", said Nashville Predators goaltender, Juuse Saros. "From the writers to the on-set crew, to the director, the entire process was top-notch. We both can’t wait to see the commercial go live once the season starts."

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