Gusto Film and Behringer Turn Up the Volume for the P24 Launch

Behringer came to Gusto Film with a challenge: launch its latest product, the P24, in a way that truly resonates with musicians, showing them what confidence on stage feels like.

The film sets out to capture the raw energy and anticipation of a band gearing up for a gig, that moment when the house lights are low, the adrenaline is high, and every piece of equipment matters. The P24 isn’t just another stage tool, it’s the key to tighter performances, sharper sound, and a more powerful connection between artists and their audience.

The challenge lay in bringing that to life on screen. Gusto Film needed to craft a film that pulsed with the energy of a live performance while subtly showcasing the P24 in action, highlighting its features without breaking the spell of the music.

The band brought its A-game, delivering a performance that electrified not just the set but a live audience of 20+ extras. Gusto shot in a great location called ‘Dust’ in Brighton, a venue like no other. Its wraparound, floor-to-ceiling light installation became an integral part of the visual storytelling, pulsing and shifting in perfect sync with the music, amplifying every beat and every moment.

The team are really proud of the result, a film that doesn’t just introduce the P24 but feels like it belongs on stage. Exactly where it should be.

Blake Claridge, director at Gusto Film says, "The P24 campaign really epitomises the ethos of what we are all about here at Gusto - taking brands places they didn't know they could go. Behringer is a client we are doing a lot of work with at the moment and we are building their trust to explore more ambitious projects. This one was a challenge as our ambitions were certainly higher than the budget we were working with, but leaning into our in-house capabilities and kit we were able to deliver. Location was key to finding somewhere big enough to be aspirational for the muscian audience, but small enough not to look empty when filling it with a crowd. Working from our Brighton office meant we were able to scout local clubs and bars and find a great option. I’m really pleased with how the final spot looks, and that the hands-on approach really paid off..’

Jasmine Shalkoie, senior producer at Gusto Film said, "Getting the recipe right for this shoot was essential, with so many moving parts to bring together including the four piece rock band, the right venue, 20+ extras for the crowd, the crew, kit, the track, the list goes on. Putting this together the week before everyone broke up for Christmas was even more of a challenge. However, the Gusto team really pulled together and made this music product shoot pop - and Roxanne the Musical Director smashed it with putting the band together and working out the track, their endless enthusiasm and energy was contagious so even though our extras had only heard a short part of one song multiple times, they danced like it was a real gig and made it feel really authentic. The client loved the final film and we are all pretty chuffed with the outcome.