Hacked Smart Devices Cause Chaos in IoT Protection Platform Ad

Smart home platform Plume has launched its new security offering for its US and UK members called Advanced IoT Protection, an AI-powered security service designed to protect home IoT devices. For the launch, Plume is releasing an online spot about Advanced IoT Protection entitled 'Inner Voices of IoT Devices'.

The comedic spot takes viewers inside the minds of so-called smart devices, letting the audience hear their thoughts and conversations in the quiet of a modern home. When a hacked coffeemaker unleashes chaos across the home’s entire network, the devices panic and mayhem ensues - until we cut across the street to the calm of a home protected by Plume’s Advanced IoT Protection, where such hacks never occur.

The video was created in partnership with San Francisco-based creative agency Gold Front. In addition to the hero video, the campaign includes social content intended to raise awareness of the vulnerabilities smart devices present to home network security - and Plume’s one-of-a-kind solution.