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Handcrafted Christmas 'Iconibaubles' Celebrate 2024’s Female Icons

10/12/2024
Advertising Agency
London, UK
95
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Superfans at Joint celebrate their female musical influences of 2024

2024 has been the year of the female pop star. From incredible tours to record breaking sales to coining the Collins word of the year, they’ve been unstoppable. 

This Christmas, to celebrate these female icons, and because they’re self-professed superfans themselves, independent creative agency Joint has created a finely crafted set of baubles inspired by the most iconic looks of four of the year’s most influential female musicians: Taylor Swift, Chappell Roan, Sabrina Carpenter, and Charli XCX.

Each bauble is a meticulously crafted piece of art, designed by talented model maker, Kat Simpson, to capture the most iconic looks of these artists. From Taylor Swift’s evolution into a global pop sensation to Chappell Roan’s bold style, Sabrina Carpenter’s sleek sophistication, and Charli XCX’s chaotic edge, each ornament is a tribute to the individual artistry of these women.

“Iconibaubles are more than just Christmas decorations,” Tash Eastwood, creative at Joint, said. “They’re a celebration of these icons, their creativity, their style and the impact they’re having on the world. What better way to show you’re a superfan than by putting an iconibauble on your tree?”

Each iconic look has been crafted into a pair of two baubles, with one to be sent as a gift to the artist themselves, and the other to be given to a lucky superfan chosen via a competition on the iconibaubles Instagram page. 

On TikTok and Instagram, Joint will take followers behind the scenes of the creative process, sharing footage of how these unique ornaments came to life. 

Agency / Creative
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