Hannah Waddingham Wants You to Have a Little Taste of Pepperidge Farm

The very definition of class, humour, and charm – Hannah Waddingham – is the star of Pepperidge Farm’s new ad campaign, 'Have a Little Taste' from Saatchi & Saatchi New York.

At Pepperidge Farm, its all about taste. The founder, Margaret Rudkin, unimpressed with the baked goods available to her and her family, decided she could bake them better herself. So, she did. Since 1937, Pepperidge Farm has been baking some of America's best loved cookies, breads, and snacks with an attention to detail that's second to none. 

Pepperidge Farm's obsession with taste is how its elevated its snacks to the top shelf, created cookies meant to be savoured, not inhaled, and made bread that makes the sandwich. The new campaign is an invitation to hold your snacks to a higher standard. An invitation to Have a Little Taste…

To extend the invite, Pepperidge Farm has partnered with someone who shares its impeccable taste. The team looked to Emmy-award winning actress Hannah Waddingham for the part as she is the very definition of class, humour, and charm and someone who knows a thing or two about ‘biscuits.’

Starting today, July 7th, consumers can check out the new ad spot on YouTube, Meta, TikTok, Hulu and Epsilon Live.