Hanson Dodge Wins 2 New B2B Assignments

For Hanson Dodge (HD), it’s business as usual – B2B business, that is.  The agency has been awarded two new business-to-business assignments:  Baxter Planning and GreyOrange, Inc. Baxter Planning provides service inventory planning and optimization solutions that support service supply chain requirements across diverse industries; GreyOrange is at the forefront of AI-driven systems that optimise performance in warehouses, distribution centres and retail store environments.

Baxter selected Hanson Dodge after a competitive process including multiple agencies. GreyOrange chose Hanson Dodge based on the agency’s strong reputation in B2B branding and marketing.

“These wins give us a chance to flex our B2B muscle, built up over years of work on a broad range of categories, companies, assignments and business challenges,” commented Mike Stefaniak, chief strategy officer at Hanson Dodge. “More importantly, they give us a chance to help our new clients realise their goals, or as we like to say, to take the next great leap.”

Work begins immediately and will focus on branding and digital responsibilities.

Baxter Planning and GreyOrange add to HD’s existing list of B2B clients which also includes Milliman IntelliScript, Powerfleet, Miller Electric and more.  And they add to the agency’s 2024 new business momentum which has already included LIXIL pioneering water and housing products, Ruffwear performance gear for dogs, JOJO’s Chocolate, fireside Markets and digital services for the Utah Office of Tourism.