Hardhat and Lite n' Easy Offer Health Without Sacrifices

Lite n’ Easy, the food delivery service that helps Aussies eat healthy n’ live happy, has launched its ‘Just good food n’ great results’ campaign via independent agency Hardhat. 

In a landscape full of crazes, culinary complexities and overnight trends, Lite n’ Easy has backed its 37 years of experience with a campaign that brings a confident simplicity to the world of healthy eating. No fads, no sacrifices, no ritualistic eating inspired by early man – just nutritious food designed by dietitians, prepared by chefs and delivered delicious to you.

The campaign has commenced rollout with a series of TVCs as well as a suite of digital and social assets. These will be complemented by OOH and radio, plus a series of testimonials featuring real tales of trend diet despair.  

Simon Northfield, head of marketing at Lite n’ Easy says: “It’s been exciting to work with a team that’s as confident in the Lite n’ Easy promise as we are. Together with Hardhat we shared a mutual motivation from the get-go to deliver something different - not only to the category but to anything we’ve done previously.”

Dan Monheit, Hardhat CEO says; “In a category that loves to make things complicated, there’s power in simplicity. Lite n' Easy has been so successful for so long by focusing on the fundamentals of good nutrition. Bringing this to life in a funny, familiar way lets the brand rightfully challenge everything that the industry has become.”

Hardhat was founded in 2005. The agency creates behaviour change for challenger brands through a combination of creativity and behavioural insights.