Harry Enfield Struts His Stuff in Save the Children's Southern Comfort Spoof

Contagious London & Save the Children are banding together this Christmas, with a genius new spot starring comedian & actor Harry Enfield. 

Channelling Wieden + Kennedy's Southern Comfort ad, 'Whatever's Comfortable', Enfield struts his stuff across a moody British beach, swapping a glass of Rum for a charity bucket, and sporting a rather festive jumper.