Harry Redknapp Cracks the Code in BetVictor Campaign from Mr. President

The 2022 FIFA World Cup kicks off on 20 November and BetVictor - one of the world’s largest independent bookmakers - will be giving away £100K to whoever can 'Crack the Code' for the final.

To launch the promotion, Mr. President has created the campaign featuring sports aficionado and long-time BetVictor spokesperson, Harry Redknapp.

Every football match has its own unique six-digit code which corresponds to the cards, corners and shots on target for each team. For every £5 bet people place during the tournament, BetVictor will give them a random code. If the numbers in their code match those in the World Cup Final, then they've cracked it and won £100,000!

Mr. President’s campaign runs from online VOD through to OOH, social and radio. In addition to an amusing film where Harry tries to crack the code to his own home security system, the team worked with artist Melvin Galapon to create a distinctive visual aesthetic to bring together the campaign. Arranging thousands of digits, they were able to create 3D images of players, cards, corners and shots on target.

Jon Gledstone, chief creative officer at Mr. President said: "Who doesn’t love the drama of code-cracking? Whether it’s your mate's iPhone password or remembering your bike lock number after a night out - everyone gets a real buzz by getting those six digits right. So to launch the new BetVictor World Cup promotion we got our old friend Harry to face his nemesis - the digital security system in his Bournemouth mansion, to see if he could ‘Crack The Code’ before waking Sandra up. We initially wrote it as a funny advert but, from speaking with Harry, it turns out to be remarkably true to life!"