Harry Styles Recreates the Iconic iPod 'Silhouettes' in Campaign for Apple's AirPods

An iconic campaign meets iconic talent in Apple’s new campaign for AirPods, created by TBWA\Media Arts. 

To promote the third generation of AirPods, and following his recent performance on Apple Music Live, Apple has called on pop icon and cultural sensation Harry Styles for a remake of its iPod 'Silhouettes'. The spot features his new song, 'Music for a Sushi Restaurant', the opener to his highly anticipated third album release, 'Harry’s House'.

The familiar colour-block silhouette is transformed into an immersive audio experience to spotlight the product’s key technology — Spatial Audio with dynamic head tracking.

A classic remastered, the campaign retains the iconic visual language of the original 2003 campaign — with an expressive twist. 

The campaign is set to appear on TV, TVO, and YouTube pre-roll, OOH, and in retail stores across the US.