Havas Chicago Launches New Orbitz Campaign with a Snap

On March 11th via broadcast and connected TV, online video and social, Orbitz launched its 2019 campaign Just Like What? - the second iteration on the brand’s continued campaign 'Just Like That'.

The Just Like What? campaign is unique, as it takes the brand’s tagline and laser-focuses on one piece of it: that. Going all-in on the idiom, paired with its familiar snap from the original campaign, allowed Orbitz to highlight the brand’s key differentiator - instantly accessible rewards.

This campaign was created by Orbitz with the Havas Chicago creative team, and was directed by 1stAveMachine's Mathery.