senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Have We Reached 'Peak Social Experiment Ad'?... Oasis Thinks So

30/05/2018
Production Company
London, UK
211
Share
Black Dog Films director Jamie Delaney spoofs one of the ad industry’s worst clichés in ‘Togetherness’ for Oasis
The new Oasis spot directed by Black Dog Films’ Jamie Delaney puts a light-hearted spin on a familiar advertising trend - the ‘social experiment ad’ that allows a representative, apparently randomly selected, cross-section of society to learn trite lessons about humanity and ‘togetherness’ through coming together over a brand via some bizarre challenge.
 
The measured, self-aware ad, created by agency The Corner, parodies the current desire of brands to align themselves with social movements, before it descends into double-ended slapstick tomfoolery.

Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from Ridley Scott Associates
Be The Standout Swift
Martell
16/10/2024
34
0
I Am
UNICEF
14/08/2024
22
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0