Haygarth Creates 'Room to be Different' Campaign for Casafina

Haygarth has launched a brand new integrated advertising campaign for Casafina, the online homeware website, celebrating the uniqueness of individual interior style.
Running across TV, print and online, the new ‘Room To Be Different’ campaign has been created by Haygarth and showcases how Casafina.com can help shoppers find items that help bring their personal style to life. From ‘Shabby Chic’ chandeliers to ‘Kitsch’ clocks and ‘Industrial’ chesterfields, the campaign demonstrates how Casafina inspires users to shop by looks, giving customers an easy way to find a style that sets them apart and feels uniquely ‘you.’
The 30 second spot will run across Channel 4 and Sky from 16th March and represents the seamless and simple online shopping experience. The advert emphasizes the ease with which users can browse and view ‘looks’ and ‘styles’ as opposed to individual products.
Print creative will run in the national press from 16th March and will feature shots of the different ‘looks’ that can all be applied to the same room with Casafina’s range, and will be tailored to each publication.
Julie Fawcett, Head of Casafina comments: “We’re excited to be rolling out the ‘Room To Be Different’ campaign and to highlight just how easy it is to shop for items to create a home that makes you, you, with Casafina. Everyone has their own personal sense of style, and Casafina is committed to helping shoppers find the perfect items to fit with their own taste.”
Steve Rogers, Executive Creative Director at Haygarth, says: “Here at Haygarth we know that some of the best ideas are the simplest and the ‘Room to be Different’ campaign is just that; celebrating individuality and a unique sense of style. Key to this was really bringing these ideas to life and TVR is the perfect format for this seeing a user swipe through beautifully shot rooms in an inspiring 30” spot.”