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Heartbreaking Film for Animal Rescue League Shows How Much Dogs Love Their Owners

25/02/2019
Advertising Agency
New York, USA
195
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DDB Dubai-created spot for Little Angels - Animal Rescue League in the UAE demonstrates how pets feel when they’re abandoned
Over the last few years there has been a huge increase in the number of abandoned pets across the UAE. 

To raise awareness about the importance of adopting animals responsibly and humanely, Little Angels Animal Rescue League and DDB Dubai made a film that shows the grave reality of what a pet experiences after abandonment. 

Directed by Ashish Varghese, the film shows a dog watching a series of videos of dogs playing with their loving owners. Its attention intensifies as the projection shows footage of that same dog and its former owner enjoying each other’s company. The film ends with two lines: “You may have forgotten them, but they haven’t forgotten you.”

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