Hefty Cups' #PartyHardMoms Get #Cray for the Holidays

Hefty’s #PartyHardMoms are back to ring in the holiday season with their Ultimate Crack Resistant Party Cups. Following last Fall’s #Saturbaes tailgating-themed spot, Havas Worldwide Chicago’s latest online video for Hefty, “Biffles” (a slang term for Best Friends For Life), is centered around the holiday season. The spot features a mum sitting at a table wrapping presents while reminiscing about how she and her “biffles” got ridonk at last night's ugly sweater party. From talking like an old sea captain to her bestie posting up under the mistletoe all night long, this Party Hard Mum is hanging pretty hard today. 

The holiday season is a popular party time for the brand’s target audience, whether they are getting together with friends or throwing festive themed parties at home, so Hefty anchored the creative in a seasonally relevant time period when mums gather together to party. This is the second video for Season two of the #PartyHardMoms campaign.