Heineken Canada Gives the Gift of the First Sip with Christmas Wrapping Bar

With the holiday season in full swing, North Strategic and Publicis Toronto share a festive campaign from Heineken designed to bring cheer to busy shoppers and commuters, helping them check off their holiday to-do lists while enjoying a moment of relaxation with a complimentary Heineken 0.0.

The Heineken Wrapping Bar, an experiential pop-up in the iconic Oak Room at Union Station, runs from December 18–22nd. Heineken is inviting holiday shoppers and busy commuters to unwind with the gift of the first sip - a refreshing Heineken 0.0 - alongside a complimentary gift-wrapping service.

After sipping and having their gifts wrapped, guests can take home a Heineken lager or Heineken 0.0 (while supplies last), extending the festive spirit. With Heineken, it’s all about creating more time to connect and unwind - starting with the very first sip.

“During the busy holiday season, we wanted to create a moment that helps people connect and enjoy the simple joys of this time of year. The Heineken Wrapping Bar combines the spirit of giving with the gift of the first sip of Heineken 0.0, offering a festive space where consumers can unwind while tackling their holiday to-dos. This campaign highlights how Heineken brings refreshment and celebration to every occasion, making the holidays feel less rushed and more special.” said Jose Casillas, marketing director, Heineken Canada

“Heineken is a very playful brand, often turning conventions on their heads. This holiday season, we brought that to life by turning the pain point of gift wrapping into an occasion you can enjoy over a Heineken. A chore became an occasion to get together and share a first sip.” said Vini Dalvi, chief creative officer, Publicis Toronto

To amplify the campaign, Heineken is leveraging paid media on Meta, digital OOH, owned social channels, earned media, and sponsored content. The campaign was developed with support from Publicis Toronto for creative and strategy, Publicis Sport & Entertainment for experiential, North Strategic for PR, Billups for media concept and Publicis Connect for media.

For reference, please see below for further details regarding the activation:

WHAT: Heineken Wrapping Bar

• Unwind with a complimentary gift-wrapping service, perfectly paired with the gift of the first sip of Heineken 0.0. (Note: Must be of legal drinking age.)

WHERE: Oak Room, Union Station, Downtown Toronto

• The Oak Room is located on street level, west of the Great Hall inside of Union Station.

WHEN: December 18-22nd

• December 18-20th: 1-7pm
• December 21-22nd: 11am-5pm

WHY: The Heineken Wrapping Bar helps you tackle your holiday to-do list and enjoy a refreshing break. Visitors can step into a festive ambiance and enjoy the gift of the first sip of Heineken 0.0—the perfect companion for the busy season.