Heineken's Spy Film-Inspired Ad Takes a Fresh Approach for Millennial Audiences

Heineken has announced its new marketing strategy aiming to be more relevant to the millennial generation in today’s world. As part of this, Heineken will be launching a series of new TV commercials to represent the brand’s key platforms including UFEA Champions League, Formula 1 (F1) and Rugby World Cup.

The new marketing strategy is founded on the belief that if you look at life with a fresh perspective, you will enjoy it more. This Heineken lens will be applied to all the brand’s communication platforms and will encourage consumers to look at life less seriously and with a fresh perspective.

The new marketing strategy will roll out globally from September. F1’s TV commercial, F1 Team will be the first to launch and will coincide with the FORMULA 1 GRAN PREMIO HEINEKEN D'ITALIA 2018 in Italy.

The TV commercial will feature across digital before rolling out in other markets.