Hellmann’s Canada has partnered with the nation’s basketball team, the Toronto Raptors, to bring the action of gameday into the kitchen with the debut of game-timed recipes.
Game-timed recipes are a collection of dishes for real-time gameday enjoyment made in just minutes to enjoy during gametime action. Whether you have 150 seconds between quarters, or 15 minutes between halves, Hellmann’s has a recipe for each timebound moment of the game meaning you won’t miss a thing.
The full portfolio of game-timed recipes can be found here.
This campaign launched today and will be rolled out through the remainder of the season through its launch and ongoing engagement.
Agencies involved in the development and execution of this campaign include Edelman on creative, PR and influencer; PHD on paid media; UStudio on organic social; and MLSE on in-stadium touchpoints.