Hellmann’s Canada Humorously Encourages Parents to Avoid Lunch Leftovers and Lonely Lunchboxes

Hellmann’s Canada unveils its latest campaign, Lunchtime Diaries, which humorously encourages parents to avoid lunch leftovers and lonely lunchboxes.

According to research conducted in 2022 by the National Zero Waste Council, approximately 63% of food waste in Canada comes from households[1], which includes uneaten food from school lunches. Hellmann's is always looking to help Canadians reduce food waste, and one of the easiest ways to do this is getting creative with leftovers. Lunchtime Diaries is the brand’s latest campaign to inspire parents.

Live today, the ads direct Canadian parents to Hellmann’s partnership with La Tablée des Chefs, encouraging parents to make their kids’ lunches less “lonely” and more appetising using Hellmann’s. With print and social ads from a lunch box’s POV, the creatives describe how day after day, they’re neglected and feel unfulfilled, driving parents to find lunchtime recipes their kids will love at Hellmann’s Real Food Movement.