Hellmann's Is Bringing 'Mayotivation' to Underdog Football Fans by Covering the Spread

It's easy for football fans to show up on game day when their teams are performing well. It's a lot harder to cheer them on when they're expected to lose by more than a few touchdowns.

This season, to make sure every football fan can enjoy game day even if the 'spread' isn't in their favour, Hellmann's Mayonnaise is uniting the worlds of football and mayonnaise by covering the spread – the food spread – for game day watch parties! America's #1 mayonnaise brand is hitting the road in a custom tailgating RV to deliver delicious game day dishes and spread a little mayo-tivation to fans of underdog teams across the country.

For the next four Sundays, the Hellmann's RV will roam the home city of one of the week's underdog teams to cover the spread and provide all the essentials for a successful watch party. Visiting local hotspots and neighbourhoods, Hellmann's will reward fans who are proudly supporting their team, handing out food spreads for parties of 5-6 fans, giving away merch and other surprises to keep fans mayotivated on game day.

The first stop of the tour will be Sunday, September 29th in Jacksonville, FL with a helping hand from from Hellmann's new mascot "Manny Mayo." To find out where Hellmann's will be covering the spread for fans on 10/6, 10/13, and 10/20, fans can follow @HellmannsMayonnaise on Instagram and stay tuned for upcoming underdog announcements.

Hellmann's "pre-season" was off to a hot start with the debut of Will Levis No. 8, the world's first parfum de mayonnaise to help fans smell game day ready. Continuing the brand's partnership with the condiment icon and Tennessee Titans Quarterback, fans will also have seen the brand's new "Mayotivations" ad campaign, Will Levis's first-ever TV ad with Hellmann's.

"We know that some people show up to the tailgate for football, and others show up for the food spread," said Chris Symmes, head of marketing, dressings at Unilever. "Whatever your motivation is, Hellmann's is covering the spread for football's dedicated fans and helping to mayotivate them this season. From our Big Game advertising spots to our partnership with Will Levis, Hellmann's is continuing to deepen its footprint within football culture and remind fans that mayo is the ingredient that brings their game day dishes together."

While mayo has always been at the heart of game day dishes and tailgating favourites, this season sees Hellmann's score a new touchdown within the cultural and culinary zeitgeist of football. This year, Hellmann's is the official mayo sponsor of the Big Ten Conference, New York Giants, New England Patriots and Tennessee Titans.

To keep the mayotivation going all through the season, fans can visit gamedaydishes.com to enjoy football food favourites featuring new and classic recipes.