Henkel Teams Up with BCW for Laundry and Homecare Division

Henkel today announced that it has appointed communications specialists, BCW, as the consumer PR agency for its homecare category products, including household names Bloo, Colour Catcher and Dylon.

Henkel first appointed BCW last year to manage its renowned beauty brands such as Schwarzkopf, LIVE and got2b. From January BCW’s London’s consumer brand marketing practice will also run the UK press office for many well-known brands within its homecare and laundry category, as well as launching an exciting campaign for Bloo in Q1 2024.

BCW is home to a diverse team of communication specialists who bring their deep understanding and passion for people, culture and communities to solve complex client problems. In addition to consumer brand marketing, the global agency has capabilities that span healthcare, corporate communications and public affairs, purpose and ESG, business transformation and crisis and issues.

Henkel’s portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.  

Nikki Vadera, FMCG marketing and digital director at Henkel, said, “Since we started working with BCW across Henkel’s Beauty portfolio, in April 2023, we’ve seen great results driving awareness and engagement via a consumer press office and key campaigns. I look forward to expanding our successful partnership and working together with BCW to drive strong media relations and creative excellence to build the reputation for our homecare division in 2024.”

Paola Nicolaides, MD of consumer brand marketing, who will be leading the account, adds, “The team is passionate about crafting media stories for impact and is looking forward to combining strategic approach with creativity and a strong client partnership to deliver meaningful results for Henkel Laundry.”