Henry Innis Joins Black T-Shirts with Creative Insights from SXSW Sydney

Adam Ferrier and Brent Smart are back for series 4 of Black T-Shirts, the world’s only podcast dedicated to XXL creativity for business.

This week they’re joined by longtime friend and supporter of the Black T-Shirts podcast, Henry Innis. Henry is also the co-founder and CEO at Mutinex GrowthOS, a marketing mix modelling platform designed to drive growth. 

In this episode of Black T-Shirts, Adam, Brent and Henry come to you live from SXSW Sydney as they discuss measuring the creative output of organisations, improving the memorability of your media and the limitations of MMMs.

All episodes of Black T-Shirts will be available via premium podcast creators MIK Made. You’ll also be able to listen now for the first time as a vodcast on the Black T-Shirts YouTube channel.

Adam Ferrier is the founder of award-winning creative company Thinkerbell, Brent Smart is CMO at one of the world's largest telecommunications companies, Telstra. 

Black T-Shirts is supported by Mixed Media Modeling company Mutinex. The Pub Test is brought to you by ultra fast and accurate research platform Ideally. 

Black T-Shirts can be found here.