Hermès Turns Orange to Red for First Beauty Campaign
'Orange turns red at Hermès.' In such few but powerfully vivid words, Pierre-Alexis Dumas, Hermès artistic director and the descendant of the family behind the French fashion house, summed up succinctly the luxury brand’s entry into beauty
Rouge Hermès is its first beauty collection. The colours were derived from Hermès’ vast and historic archive of 75,000 silk swatches and 900 leather shades.
The campaign was directed by Oliver Hadlee Pearch and features models Chu Wong, Matea Brakus, Janaye Furman & Sarah Dahl.
YOUTH MODE music supervised the ad, sourcing music from French band Cannibale. The song used is 'Let's Jump', taken from their 2018 album 'Not Easy To Cook'.
