senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Hershey’s India’s Quirky Campaign Shares the Love for New Cocoa with Cookies Spread

04/03/2022
Advertising Agency
Mumbai, India
344
Share
Lowe Lintas showcases the new spread through social media

Hershey’s India has introduced its new Hershey’s Spread variant – Cocoa with Cookies, through an interactive and quirky film conceptualised by Lowe Lintas Mumbai. The film features actors Aisha Ahmed and Yashaswini Dayama from the well-known ‘Adulting’ mini web series. The digital film released in a new Instagram reel format highlights how the new Hershey’s spread is the perfect combination of Cocoa with Cookies.

Leaning on the already established relationship between the ‘Adulting’ pair – Nikhat and Ray (characters played by Aisha Ahmed and Yashaswini Dayama respectively), the film showcases how the new variant is a perfect match of creaminess and crunchiness for all breakfast foods. In the film, the co-stars are seen answering fun questions about each other’s habits while also highlighting the new spread. Hershey’s India aims to break the clutter and appeal to the millennials and Gen Zs in the Indian market for their one-of-a-kind product through the dynamic format of an Instagram reel.

Commenting on the launch of Hershey’s Crunchy Cookie Chocolate Spreads, Ankit Desai, marketing director at Hershey India said: “Being one of the leading premium chocolate brands in the market, Hershey India is willing to experiment with the evolving needs of our consumers. We're celebrating togetherness with the launch of our new Hershey's Crunchy Cookie Chocolate Spread, which combines the richness of creamy cocoa and crispy cookies. Hershey strives to keep consumer trends and demands at the forefront of its product development, resulting in innovative, relevant, and differentiated offerings.” 

Talking about the creative thought behind the campaign, Prathamesh Gharat and Joshua Thomas, executive creative directors, Lowe Lintas said: “Spreads Cocoa with Cookies is a perfect blend of creamy cocoa and crunchy cookies. We wanted to showcase these characteristics of Spreads in the film in a quirky way targeted towards the young adults. Considering the TG, we came up with an idea to shoot this film in a reel format. This allowed us to use one piece of communication both as a commercial and as an activation that people can interact with."

The latest films by the brand are live on Instagram and other digital platforms.

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from MullenLowe Lintas Group
Diwali Shopping with Dadi
Google Shopping
28/10/2024
17
0
Daag Achhe Hai
Surf Excel
06/09/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0