High Five: A Dash of Denmark

I spent a fleeting moment as a nightclub promoter in the mid-2000s where Röyksopp ruled the D-floor. To see them back with a banger of an album and a 10-part music video series / mysterious interactive adventure in collaboration with Denmark’s finest production company, Bacon, had me pumping my fists like it was 2005 all over again. This is the first video in the series directed by Martin Furze which exposes golf clubs for the cults they’ve always secretly been, and you should also check out the web experience here.

This powerful and affecting film sheds light on the little known issue of cultural and religious ‘honour based’ abuse and is shaped from the real stories of young women who have suffered at the hands of it. The film builds a gut-wrenching tension through its cinematic craft and score that alludes to the harrowing invisible violence that takes place behind closed doors.

At its best, our industry produces things of value, and occasionally new products and business ideas. So this high five goes to not an ad, but an ingenious solution and piece of industrial design called Canairi, which detects whether the air inside is healthy for humans, and sends an alert by way of a dead canary to open a window when it’s not. The kickstarter promo is also a pretty damn charmingly well-crafted bit of film in its own right, thanks to the fact that one of the brains behind it (Hans Augustenborg) was a rather talented advertising creative until very recently.