High Five: Activations to Be Jealous of
I'm always keeping up with High Five, and I always thought it was quite a big challenge to pick the top five ideas from the past few months. Now, with LBB's invite, this task has gone from hard to super-duper hard. I confess that when making my choices, I didn't just go for admiration, I also chose them with a bit of good envy. I hope you enjoy them...
Flash Benefits - 'Cashback for Your Jersey’s Back'
Agency: FCB Brazil
In a World Cup year, brands that don't sponsor the event got to find a way to bend the rules and get noticed. That's where Fast stepped in, showing off the skills of a Brazilian striker as they outsmarted both the strict FIFA regulations and the big-shot sponsor of the Brazilian national team in a single move.
Grupo Estratégico PAE - 'Morning after Island'
Agency: Ogilvy Honduras
Another excellent example of how our industry can contribute to finding solutions that go beyond product sales. An incredible idea that generated and shifted the conversation around such an urgent topic.
Midea - '90 Minutes of Air Conditioning'
Agency & Production: Pereira O’Dell
Director: Brody Bernheisel
Director: Brody Bernheisel
If an idea gives you that twinge of envy, it's a sign that it should be chosen. A perfect and fun product placement.
Relate - 'The Hornicultural Society'
Agency: Ogilvy UK
Who has never felt proud at a family lunch, after hearing your grandmother say that she loved your latest work? Maybe this time, she said it with that little smile on her face.
Mars - 'Apologize the Rainbow'
Agency: DDB Chicago
A funny and bold idea that turned haters into lovers once again.
