Hilton Hotel Honours Music Milestones in Campaign Starring Laufey

Hilton has launches two new commercials that are part of the 'It Matters Where You Stay' campaign that debuted during the GRAMMYs. Not many brands can capture their storied musical history, deep roots in championing up-and-coming artists, and proximity to the epicentre of music and cultural relevance without a bar of music – but that’s exactly what Hilton has done with its latest creative TV spots, unveiled on music’s biggest night in creative partnership with the advertising agency Havas Chicago.  

For the Fans: Titled 'For the Fans,' the first spot of the evening highlighted the ways in which Hilton was deeply embedded in this year’s most iconic music experiences, paying homage to the fans and iconic fandoms that breathe life into sold-out stadium tours and iconic performances. Set to the soft soundtrack of ambient noise with a voiceover, Hilton profoundly captured that it's the fans who bring magic to music – and when you want to stay in the music, it matters where you stay. 

Connecting Room Concert Series with Laufey: In the second of two ads, Hilton showcased its deep-rooted history of championing up-and-coming artists through an intimate concert setting for fans and Hilton Honours members inside Conrad Los Angeles. Singer-songwriter (and GRAMMY-winner) Laufey’s intimate performance inside one of Hilton’s Connecting Rooms showcases how Hilton makes it easier for fans to connect with their favourite artists and infuse music into the stay.

Both spots demonstrate Hilton’s role in helping fans Stay In The Music, showcasing how the brand has always supported music lovers and kept them close to the artists and moments they love. From hosting guests in our hotels as they travel for music to creating bespoke, once-in-a-lifetime moments, Hilton is the place to stay and experience all that music has to offer, including private concerts, VIP access and more available through our Hilton Honors Experiences platform -- including upcoming exclusive experiences with Laufey found below.