Homebase Showcases 'All Your Home Needs' with New Spot Voiced by Farrel Hegarty

Today, Homebase, one of the UK’s leading home and garden retailers, announces its new brand positioning 'All your home needs' with the launch of its first TV campaign in three years .

The creative platform developed by Otherway introduces the new brand line – All Your Home Needs – a strategy that places Homebase’s wide range of garden, decorating, DIY and home products front-and-centre of the creative. The campaign takes on a warm, playful tone to position Homebase as the only shop you need for all your home and garden projects. 

The TV advert is directed by stop-motion specialist Chris Ullens and production company Park Village, who playfully brought the product range to life with a new level of craft for the brand. It is voiced by former Coronation Street actress Farrel Hegarty.

The brand campaign is the first since Homebase both appointed Otherway as its lead creative agency and inked a new three-year deal with incumbent media agency, Havas Media UK (part of Havas Media Network) earlier this year. Their joint-remit is to help Homebase go bigger in brand building marketing.

Along with TV, the campaign will cover BVOD, online video, paid social underpinned by PPC, Affiliates and SEO.

Claire Abercrombie, director of marketing & customer, Homebase said, “Our customers are in for a treat this year with the introduction of thousands of new and stylish products, and we’re proud to be showcasing some of what customers can expect to see in our new TV ad. It’s packed with products and personality to let people know why they should shop at Homebase.”

Graham Smith, digital & marketing director, Homebase said, “This is a really exciting year for Homebase, and for the first time in three years, we’re back on TV. We have a fantastic brand, and we’re investing in our ranges, stores, and team. We’re proud to shout about Homebase and want to tell our customers about all the great things they can find in our stores and online.”

Jono Holt, founder of Otherway said, “We are super excited to be working with the team at Homebase. It’s an iconic British brand and one we have all grown up with. The new campaign recaptures some of the joy and happiness of a trip to Homebase to improve your home and the world of products in every store.”

Amanda Conner, Havas Media UK said, “It’s been a brilliant few years working with Homebase on their data transformation, the bedrock of any successful brand-building marketing strategy. With our new deal, we’re excited to play our role in the next stage of Homebase’s marketing evolution.”