Homesense Branches Out of TK Maxx in Tongue in Cheek Campaign

Director Max Siedentopf strikes again!  

In these series of punchy films, Riff Raff director Max Siedentopf seeks to introduce Homesense to a wider audience. He crafts a bright and subtly layered look, infused with a delightfully absurd feeling. 

Through global creative agency Wieden+Kennedy London, this campaign capitalises on Homesense’s famous sibling brand, TK Maxx in a way that is stylish, self-aware and tongue in cheek.