Honda Chases Greatness in Action Packed TrailSport Campaign

A new action-packed Honda brand campaign launches today, showcasing its expanded line of rugged TrailSport models, the most adventurous, off-road ready Honda light trucks ever. “Chasing Greatness” highlights the rugged capabilities of the Passport TrailSport, the seven-passenger Pilot TrailSport and the first-ever Ridgeline TrailSport, all engineered to get weekend adventurers even further off the beaten path. The new 30-second television spot is also helping launch a powerful new single, 'Triumph,' from indie singer/songwriter, Bishop Briggs.

Every Honda TrailSport model builds on the Honda legacy of adventure and off-road performance and, through VFX technology, the new 'Chasing Greatness' brand campaign brings to life iconic rugged Honda products and motorsports milestones. The 800 hp Baja Ridgeline race truck and several championship-winning Honda dirt bikes are artistically projected on the desert terrain as the new 2024 Ridgeline TrailSport navigates through majestic rock formations and dusty slot canyons. 

Honda 'Chasing Greatness' Soundtrack by Bishop Briggs

The debut of the new Honda TrailSport campaign helps launch the new single, 'Triumph,' by indie singer and songwriter Bishop Briggs. The theme and lyrics of the powerful new track help punctuate Honda’s unyielding drive to keep chasing its next great innovation. Briggs, a Honda Pilot owner herself, rose to prominence with her hit singles 'Wild Horses' and the popular 'River,' which reached top three on the Billboard Alternative Songs chart.

Social Media Campaign Extension Featuring AI and Media Placements 

The new 'Chasing Greatness' campaign extends to Honda social media channels in mid-January with three 15-second videos that leverage artificial intelligence (AI) technology. The resulting fast-paced videos highlight the capability of the Honda TrailSport line on the challenging terrain of Baja, California, as well as in snowy conditions.

'Chasing Greatness' will run across broadcast television, cable, streaming and YouTube, with a heavy presence in high-profile sports coverage, including NFL, NBA and NHL match-ups. The new campaign also will have a role in Honda’s continuing sponsorship of Halo on Paramount+, with the second season premiering in February.