Honda Miimo Finds ‘A Sign of Intelligent Life’ with Robotic Lawn Mower

Something strange is afoot in this cinematic film for the Honda Miimo robotic lawn mower, directed by Henry Littlechild and produced by Ginger Whippet Films.

Tasked with celebrating the functionality of the new Honda Miimo whilst honouring the narrative of the script - Henry Littlechild creates a playful engaging film around a friendly, inquisitive Orb. Descending on Earth the orb discovers a sign of intelligent life in the shape of Miimo and as their friendship grows, the viewer is seamlessly informed along the way. 

Drawing inspiration from the classics E.T, Wall-E - Henry teases out an unforgettable sense of character from the new Honda Miimo, captivating viewers from the outset. He builds a mysterious world with enigma and intrigue, peeling back the layers to reveal this unlikely tale of intergalactic friendship.

Taking heed from the puppetry used to bring BB8 to life in the new Star Wars films, both Miimo and the Orb were shot in camera giving their characters more presence on-screen and encouraging their performances. Bringing the characters to life with practical puppeteering, provided the flexibility for manipulation in post, ensuring the desired result without sacrificing the authenticity of the interaction. 

Henry Littlechild, director said, “The Honda script was such an intriguing yet open idea that is was always going to be a fun one. The Agency wanted Spielberg / Star Wars vibes. The shoot was a good challenge as we wanted to shoot as much as possible in-camera. We were helped by our amazing DP, production designer and team. Hopefully this comes over on screen."

Pete Rypstra, founder and creative director Daydreamer, “This project was a lot of fun. It was great to be involved from the early concept right to the end. This is why we do what we do.. It looks great and we love the end result.”

Pete Waite, MD, Ginger Whippet Films said, “I have always loved Honda’s approach to advertising. So when Southpaw presented this great script to us, I was naturally very excited. There was no doubt in our minds that Henry would be the perfect fit for the job. He is the master of getting the right synergy between actuality and visual effects. We are really proud of this film and I hope you all agree.”