Hotels.com shows that the perfect trip starts and ends with the right hotel in a new campaign titled 'Introductions,' with films highlighting properties that perfectly meet the needs of four very different travellers.
In the first film to debut for the campaign, 'The Artist,' a dad tries to relate and connect with his teenage daughter, who is more interested in sketching in her notebook with her headphones in. Enter the Hotels.com app where he books a stay at the just-as-artsy Hotel Palau Fugit in Spain, with a world-class restaurant and spa that they will both love - and where he’ll gain cool dad status.
Similarly, three other campaign films will premiere throughout January and show contrasts between an intriguing present-day scenario and how the hotel provides the perfect solution. Take a dog accustomed to a small city apartment who gets connected to a pet-friendly hotel with a terrace where he can stretch out. Or a couple escaping hard work on a farm who are matched with a city hotel, complete with rooftop views and diligent staff. Or a woman in her third trimester, feeling weighed down in her crowded commute, who gets introduced to a beachside hotel with expansive ocean views and a private pool where she can feel weightless.
Filmed at Hotel Palau Fugit, Torre del Remei, Le Méridien Ra Beach Hotel and Spa and Nobu Barcelona by creative agency partner Anomaly, the 30-, 15- and six-second films for the campaign will air on TV, social and digital channels in the US, UK, Canada, France, Denmark and Sweden.