senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

How Deep Focus & Purina Made Super Bowl XLIX #BetterWithPets

03/02/2015
138
Share
Agency reacts with real-time content in response to brands and users watching the game

Super Bowl XLIX was the most-tweeted Super Bowl ever, and if last year’s game was any indication, a large portion of those tweets centered on pets. This year, Deep Focus created real-time social media content for Purina’s #BetterWithPets game-day activities, working closely with the agency’s Moment Studio in New York City to create real-time content in response to brands and users watching the game. 

In addition to the on-the-go content, premade shareable Twitter content celebrating big moments during the game was provided to users with the advice they may need to help keep their pets occupied during the game, and celebrate those better together moments that encompass Purina’s #BetterWithPets messaging. For the first time in Purina brand history, Purina was able to respond to users talking about watching the game with their pets with custom-created gif responses related to the Super Bowl. 

Deep Focus’ digital team and Moment Studio also started the conversation early by interacting with another St. Louis native company, Budweiser, in response to their “Lost Puppy” commercial. Additionally, during the game Purina interacted with Doritos, Kia & Charmin.








Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0