senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

How Grey Argentina is Using LG's Smart TVs to Save a Sinking Island

14/07/2015
Production Company
Madrid, Spain
147
Share
Blur's Roi Ricci & Clara Aranovich direct short documentary to promote the LG SmartTV & save the small island of Tuvalu

In a category where all brands try to make their Smart TVs stand out by boasting their features and technology, Grey Argentina had to set LG apart and find a different way to show the potential of the LG SmartTV.

So to promote the new line of TVs, the agency tried to register www.lgsmart.tv. That's when they found out that '.TV' doesn't stand for television, but for the domain name of a country that might disappear due to climate change. So, it was decided that the smartest thing a smart TV could do was to help it. 

Blur directors Roi Ricci and Clara Aranovich travelled to Tuvalu and made a documentary to tell the small island's story & ask for help. 


Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
More News from Blur
290
0
High Five
High Five: Ben Strebel
22/06/2022
214
0
The Directors
The Directors: Mau Morgó
24/11/2020
264
0
ALL THEIR NEWS
Work from Blur
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0