How Radioaktive Film Helped Craft PlayStation 5's Recent Launch Film
This launch spot, ‘PS5 - Play Has No Limits’, shot by director Daniel Wolfe at Somesuch for agency adam&eveDDB, plays homage to five famous explorers.
Radioaktive Film in Ukraine were tasked with creating five new sets for the commercial, each with their own environmental designs, to correspond with the thrill and excitement of existing historic footage. They cast five new explorers for the live action inserts, with the close-ups needing to match perfectly the activities of the selected historic footage.
Sasha Bevko, EP, Radioaktive Film: “We were briefed to find a cast that resembled the famous explorers featured in the archive footage and to shoot the perfect matching close-ups for the spot”.
