HP Encourages Aussies and Kiwis to Say it with a Sprocket this Christmas
HP and Clemenger BBDO, Sydney have launched a
Christmas campaign across Australia and New Zealand, showcasing HP's
Sprocket portable printer, one of this Christmas' hottest gifts.
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
Says Dan Henry, head of marketing South Pacific, HP: "Sprocket is a
product that enables people to make moments spent with loved ones even
more special and memorable. This was our opportunity to not only inspire
people to use their printed photos to enrich holiday experiences, but
to celebrate the diverse cultures we enjoy in Australia and New
Zealand."
Says Darren Wright, creative director, Clemenger BBDO Sydney: "The Sprocket is a fantastic product, we loved the way it allows you to celebrate all the fun moments and memories you have with your friends and family. We wanted to take that feeling and bring it to life in a beautiful Christmas feel good way."
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
Against the soundtrack of renowned Flight
Facilities track, All Your Love (covered by Melbourne musician, Owl
Eyes), the Sprockets on the trees begin printing out photos of a number
of real couples leaning in for a kiss.
Says Darren Wright, creative director, Clemenger BBDO Sydney: "The Sprocket is a fantastic product, we loved the way it allows you to celebrate all the fun moments and memories you have with your friends and family. We wanted to take that feeling and bring it to life in a beautiful Christmas feel good way."
The campaign
launches this week in Australia and New Zealand across TV, radio,
outdoor, digital, social and will be in market until Christmas.
To find out more about
HP's Sprocket Printers here.
