HR Tech Brand Flash Pulls off a Disguise as a “Job Applicant”

Flash is a fast-growing HR tech who teamed up with FCB Brazil to develop an efficient, cheaper and much more creative way to prospect new clients.

The company's main target is HR executives. Since these professionals spend 30% of their time carefully reviewing resumes to find perfect candidates, we took advantage of this undivided attention to turn their own job openings into media opportunities for Flash.

Using an algorithm to gather all openings from LinkedIn, and an AI to discover the most wanted skills for each listing, the company automated the creation of custom resumes, tailored to be top ranked on every recruiting platform.

And just like that, Flash became the perfect candidate on every HR executive inbox within seconds.

"B2B communication often feels too stiff. That's why we felt the urge to come up with something more creative, breaking away from corporate clichés and reaffirming Flash as the innovative brand it is," noted Leticia Rodrigues, creative director at FCB Brazil.