Hulu's TV Star-Studded Campaign 'Better Ruins Everything' Demands That You Ignore It
On the heels of winning four 2018 Creative Arts Emmys, Hulu is taking its advertising to the next level. Kicking-off tomorrow nationwide, Hulu’s new “Better Ruins Everything” brand campaign, starring many of today’s biggest names in TV and sports, proves that once you experience a better way to do something – like watch TV on Hulu, fly first class or add bacon to your favorite burger – there’s no going back to the old way.
The talent featured in the launch spot represents Hulu’s diverse offering of hit TV series and films, Hulu Originals and live sports including real-life couple Sofia Vergara (“Modern Family”) and Joe Manganiello (“Justice League”), sports superstars James Harden (Houston Rockets) and Jared Goff (L.A. Rams), Emmy Award winner Samira Wiley (“The Handmaid’s Tale”), Sarah Silverman (Hulu’s “I Love You, America”), Ramy Youssef (upcoming Hulu Original “Ramy”) and Miles Brown (Black-ish”). The campaign supports Hulu’s full suite of live and on-demand streaming TV plans and is comprised of nine national TV spots including several fifteen and thirty-second spots.
The 60-second launch spot will debut tomorrow evening during the 70th Annual Primetime Emmy Awards and also during the network’s Red Carpet special preceding the awards show. The “Better Ruins Everything” campaign runs through the end of the year and includes digital video, online banners, out of home billboards in select markets including New York, Los Angeles, Philadelphia, Dallas and Chicago and social media efforts.
