Humble Oats Get a Berry Transformation in Jordans Tasty by Nature Spot

To kick start the new year UK cereal maker, Jordans Cereals, is returning to Linear TV for the first time since 2013. The nationwide TV and video campaign is planned and bought by the7stars and runs across Channel 4, Sky and ITV Digital throughout January and February. 

‘Tasty By Nature’ debuts today alongside Good Morning Britain followed by peak spots in 8 Out of 10 Cats Does Countdown tonight at 10.30pm. Created in-house and produced by Lobster Creative, the animated TV spot is set amongst rolling fields of oats alive with the sounds of nature. Jordan’s Country Crisp is the hero product including its use of natures ‘pic and mix’ alongside a pinch of magic to transform the humble oat into 'berry berry crunchy combinations.' 

The brand relaunch follows a product-wide packaging redesign by Bloom, to build a rich and cohesive identity across Jordan’s portfolio of products and to land the cereal brand’s Tasty By Nature brand positioning.

In addition to the reach of TV, BVOD, YouTube and Paid Social channels support the activity, showcasing Jordans’ Country Crisp cereal, as the entry point to distinctive nature-loving deliciousness.

Ed Hayes, CSO at Bloom, said, “Most cereal brands are tasty. But few have the natural goodness many of us are looking for. Our new design shines bright with tasty goodness while showcasing Jordans’ care and respect for nature.”

Olivia Neville, marketing controller at Jordans Cereals, added, “We have simplified our messaging to refocus on our core value of natural deliciousness, with a single-minded comms platform of Tasty By Nature. We are THE brand that delivers taste from nature, and we have redesigned our packs to bring deliciousness attained from nature to life, alongside consistency across the full range, and developed distinctive brand assets which we’ve also brought to life in our TV ad.”

Holly Eden, account director at the7stars said, “From a media perspective, to increase brand consideration for Jordans Cereal we identified an audience based on those striving for balance in their life. Those who try to make healthy food choices, but who aren’t willing to compromise on taste and enjoyment. Based on their behaviours and channel preferences, we re-introduced TV to the plan for the first time in 10 years as the best platform to drive Jordans’ ambitious 2023 growth targets.”