Humble Signs Industry Veteran Raymond Bark to Roster

Bicoastal integrated production studio, Humble, founded by Eric Berkowitz, today announced the signing of Raymond Bark to its roster of directors. Bark brings a wealth of global experience across the production landscape, working with top agencies and brands.

Bark is best known for his strong visual style and distinctive storytelling abilities through captivating narratives and drama. Since signing with Humble, he has already brought his unique vision and global perspective to projects for brands including Timberland, Ameriprise, Home Depot and Biltmore.

Most recently with Humble, Bark partnered with The Martin Agency and Timberland on a new campaign, titled “Always Do, Never Done” which launches today. The campaign spotlights the Timberland Pro line of clothing and shoes across five commercial spots emphasising how tough, durable, and comfortable the line is. Bark brought a dramatic and epic filmmaking style to the spots, showing his deep understanding of how to perfectly capture the look and feel Timberland was after. The spots titled: 'High Rise', 'Solar', 'Bridge' and 'Dam Studwall' began rolling out today on broadcast channels and the anthem film, 'Sun', is available across digital and social properties.

“Humble has been a place where I have had the ability to truly spread my creative wings. I am honoured to be part of a team that takes the time to work through a director’s vision”, said Bark. “I’ve worked with production companies and brands all over the world, and Humble is definitely one of the special ones. I’m really looking forward to bring my expertise and perspective to their team.”

“We are extremely excited to welcome Raymond to the Humble team. The way he collaborates with agencies and brands, channelling their vision while infusing his own visual style of storytelling, is unparalleled,” said Rich Pring, Humble’s Managing Director/Executive Producer.

Bark began his career in his native South Africa during apartheid, working primarily on action feature films. From there, he moved to Toronto, Canada and became involved with commercial production, kicking off with an award winning spot for Amnesty International and has been part of the commercial world ever since. Bark brought his talents to the U.S., when he moved to Los Angeles in 2000.