Hungry Man’s David Kerr has directed Spotify’s new TV and cinema campaign, with 3 spots – “Singalong”, “Stairs” and “Couch” celebrating Music For Every Mood. Each spot mines comedy from everyday scenarios, showcasing the surprising ways in which music can elevate the mundane.
“Singalong” has already been praised for “a perfect comedic performance” on AdAge, while “Stairs” puts the Beast Mode playlist to work in an unexpected way. “Couch” - starring a post-party hangover - is what Kerr describes as “the antidote to action movies.”
The brand has tweaked its message to be your go-to app for any moment, any mood, any device, any situation.