The festive season is here — a time for reflection, celebration, and a little professional envy. In the world of commercial production, where every frame and cut is a labour of love, it’s no surprise that producers and directors often find themselves admiring the brilliance of someone else’s work.
This year, we’ve asked some of the industry’s most creative minds to set their competitive instincts aside and share the ads they wished they’d made. These are the campaigns that stopped them in their tracks, and reminded them why they fell in love with the craft of filmmaking in the first place.
Riyadh Season – 6 Kings Slam, Big Time Creative
Elizabeth Silver, Believe Media
Ignasi Vargas Surroca, FALCA
Elizabeth: The film I’m most envious of from 2024 is 'Call of The Kings' for the 6 Kings Slam. Featuring top tennis players and stunning visuals, Los Perez brought mythical worlds to life, capturing the athletes' spirits. The creative use of the tennis ball as a transcendental sphere was masterfully executed.
Ignasi: It's excessive and long, but what else should I call it? I admire athletes who embrace playful, unconventional advertising, like the NFL players. It’s a project that makes you reflect on its execution while also evoking excitement. I’m proud of Los Perez, who, from the Spanish world, has gained the trust to pull off such a project. It’s also inspiring to see Saudi Arabia’s progress, reinforcing a feeling of a big plan.
Nescafe – 80 Degrees, Courage/Spy Films
Ariel León Isacovitch, The Roots Production Service
Ariel: The Nescafé commercial is a tribute to global inclusivity, showcasing how coffee unites people across cultures, ages, and geographies. It beautifully portrays diversity, with scenes of families, friends, and individuals from various backgrounds. As The Roots, a multicultural company, we’re inspired by the ad’s message of connection and unity.
Sirius XM – A Life in Sound, Uncommon
Zivy Johnson, Hogarth
Zivy: I’m a huge fan of Kim Gehrig’s work. Her ability to fuse bold, creative risks with emotional depth is inspiring. 'A Life in Sound' for SiriusXM deeply resonated with me, capturing life’s highs and lows with music as the constant thread. The choreography and cinematography make the transitions seamless, telling a powerful non-verbal story. This is brilliant storytelling, and it’s the kind of work I aspire to be part of.
Coor Down – Assume That I Can, Small/Indiana Production
Macaela Vandermost, Newfangled Studios
Jim Huie, Alkemy x
Macaela: It shatters the condescending tropes often seen in portrayals of people with Down syndrome. Madison Tevlin boldly confronts the prejudices she faces, challenging us to rethink assumptions and recognise everyone’s potential. A brilliant campaign from Small New York, CoorDown, and the NDSS
Jim: It challenges assumptions about people with Down syndrome, urging us to believe in their potential. The lead actress’ direct, intimate performance and sharp script make the ad both impactful and boundary-pushing.
KFC – Believe in Chicken, Mother
Genevieve Sheppard, DROOL
Elise Jeanrenaud, Arts and Sciences
Kate Elson, Eleanor UK
Genevieve: I’m mega jealous of KFC’s 'Believe in Chicken,' directed by Vedran Rupic. Kudos to Mother for a simple strategy and beautifully executed film. It stands out in a world of safe, over-researched work. The attention to detail—from wardrobe to sound design—makes this ad unforgettable. I’d love to collaborate with those who supported the director’s choices.
Elise: It’s a perfect blend of concept and execution that left me thinking, “I wish we’d done that.” The brilliant Martin Rose and director Vedran Rupic created something magical. This ad is a true testament to great advertising.
Kate: This film is a masterclass in harmony—agency, client, director, and production partners created something extraordinary. 'Believe in Chicken' taps into a universal truth, transforming it into a surreal, unforgettable spectacle. Sven Lesoria's choreography and Vedran's chicken-inspired moves make it hypnotic. The seamless craft in cinematography, editing, and art direction is awe-inspiring, making this film a tribute to both individual talent and collaboration.
Telstra – Better On A Better Network, Bear Meets Eagle on Fire, with +61
Damien Whitney, Clockwork Films
Kate Roydhouse, Sweetshop
Josh Jenkins, Hogarth
Damien: This campaign from Bear Meets Eagle On Fire is exceptional, especially in appealing to a new generation of Australians. The stop-frame animation is beautifully crafted, with a perfect mix of quality and humour. The postcards from across Australia tie seamlessly with the core message, and the street-cast-like voices make each spot captivating. Bravo to the brave client, agency, and production team.
Kate: It’s rare to say the best work this year is a 15-second spot, but Telstra’s 'Better On A Better Network' is a well-crafted, fit-for-purpose, and entertaining campaign. Simple, witty, and entertaining for all ages, it has great creativity, high craft, and a strong message. Short, sweet, and to the point.
Josh: Bear Meets Eagle on Fire’s Telstra Mobile ads are pure genius. 26 stop-motion films, each a charming miniature world with expressive puppets. The sound design is just as crucial, with real voices that bring each character to life. Full of heart, humour, and unique stories, they stand out in a sea of forgettable ads.
Uber – Brian Cox Goes to College, Special Group USA
George Floyd, Academy
Carlyn Hudson, Imposter
George: Whatever Uber Eats and Mother made next, it was always going to be compared to last year’s iconic bromance with Butterfield and De Niro. But the 2024 follow-up, starring Brian Cox as Logan Roy, is a joy to watch. His cutting one-liners and brilliant script make this ad impossible to ignore—advertising at its best!
Carlyn: This ad is genuinely hilarious, beautifully shot, and packs a punch. It cleverly pokes fun at liberal arts college culture, with lines like Cox’s, “You’ll make a great barista one day”, being pure genius. The performances and casting are perfect, and the cinematography is spot-on. It’s exactly the kind of commercial I’d want to direct—creative envy at its finest! Kudos to Uber Eats, Special, and David Shane for inspiring me to push my own work further.
Pepsi – Chase Your Pizza, BBDO Worldwide
Tjer Wang, FCB Shout
Tjer: Simply put, I think it’s a brilliant idea that truly showcases the challenger spirit of the brand(s). Beyond the fantastic idea, I think the team behind this piece of work nailed the attribute of the product, the consumer behaviour as well as the witty personality of the brand in a compact, intelligent and hilarious package of crossover marketing gold.
And as a writer, I can’t get over how they decided to risk it all and bring the name of the campaign to life, quite literally. A wild idea like this often straddles the thin line between genius and cringeworthy, and I’d to say this campaign is the absolutely the former.
EE – Clock off, Saatchi & Saatchi London
Diana Ellis-Hill, Be The Fox
Diana: This year, with marketers cutting back on budgets, we were wowed by the epic production of Love Song’s 'Clock Off' for EE and Saatchi & Saatchi. Led by EP Ellie Goodwin, the team crafted a stunning blend of cinematic and absurd. Every detail, from casting to art direction, was meticulously executed, showcasing a herculean production effort. In a world where attention spans are short, this feast for the eyes proves that sometimes, more is more.
Channel 4 – Considering What?, 4creative
Claire Perkins, MOFA
Aidan Gibbons, Not Just Any
Claire: This sports ad doesn’t look like a typical sports ad—it feels like an entirely new genre. The personification of the antagonistic elements is brilliantly executed, with perfect casting and an abrasive soundscape. As the edit builds, it becomes increasingly provocative, aligning with the subject matter. The seamless shift to the core message challenges perception in a direct yet understated way. It’s clear this was a challenging production, but the director, collaborators, and agency did a remarkable job. Hats off to the client for trusting the brilliance of the team.
Aidan: This 2-minute 20-second film is a provocative and gritty piece of filmmaking. It challenges the narrative of “superhumans” by focusing on athletes’ achievements rather than their disabilities. The film creatively personifies challenges like Gravity, Time, and Friction, turning them into characters that interact with the athletes. The stunning visuals and rhythmic soundtrack bring this concept to life. The film’s impact is clear, with 17.4 million viewers tuning in—C4’s largest Paralympic audience to date. Bravo.
Blizzard Entertainment – COWBOY BEBOP - OVERWATCH 2, The Line Animation Studio
Carlos Alegria, bein
Carlos: Cowboy Bebop x Overwatch for Blizzard Entertainment, by The Line Animation Studio, is a project that fills me with both awe and envy as an animation director. Paying homage to the iconic anime opening was no small feat, but The Line nailed it. The animation, choreography, and pacing captured the spirit of the original while adding its own flair. A true love letter to the show, and they hit the bullseye.
EE – Curfew, Saatchi & Saatchi
Ray Leach, BIRTH
Ray: On paper, mobile data might seem dry, but Saatchi & Saatchi nailed it by tapping into themes of safety and connectivity. The film feels real, with subtle, almost unscripted moments that make you watch and feel the story. The soundtrack, Echo and the Bunnymen’s guitar twangs, adds the perfect touch, and the use of colour and light elevates it to a near-cinematic level. Closing with that familiar feeling of returning home safely was a beautiful way to wrap up the story.
Lays – Dog Car Window - Joy is a Simple Recipe, Goodby Silverstein & Partners
Paco Cruz, Furlined
Paco: Nick Ball has crafted a masterpiece, with every detail—from the camera angles to the casting and the dogs' glorious moments—perfectly aligned with the tagline. It’s simple, fun, beautiful, and downright delightful. And the cherry on top: Christopher Cross’s 'Ride Like the Wind' ties it all together. A perfect piece of work. Hats off to everyone involved. I'll be replaying this one for a long time.
St. Pierre – Eat Avec Respect, Fold7
Abi Atkinson-Caruana, LS Productions
Abi: St. Pierre’s 'Eat Avec Respect' by Tim McNaughton is a masterstroke. The ad balances satirical humour, gently poking fun at French and British stereotypes, and makes a bold, impactful introduction for the brand in the UK. Brilliant casting and a clever, humorous approach to product placement.
JD Sports – Family, Uncommon
Helen Hadfield, Snapper
Helen: JD Sports’ Christmas ad by Uncommon nailed authenticity, making me connect with the brand in a way I never have before. It’s not trying to please; it reaches a new audience with a fresh, genuine take on human connection. It captured that elusive, impactful truth in advertising.
ModiBodi – Fear Not, TBWA Sydney, Finch
Lauren Burgueno, Eric Tom and Bruce
Lauren: One
campaign I adored this year was a bold and unforgettable masterpiece featuring marine biologist Brinkley Davies swimming with tiger sharks while on her period. This brilliant ad shatters menstruation myths with stunning visuals and an empowering message. The editing’s pacing is genius, balancing intense moments with slow-motion beauty. The tagline, 'Fear Not,' celebrates body positivity, challenging outdated taboos. As a producer, I'm in awe of the creativity and courage behind this campaign—it's a powerful reminder of advertising's ability to spark meaningful conversations while looking breathtaking.
Andrex – First Office Poo, FCB London
Ben Phillips, Monks Studio
Ben: In a year of increased office returns, one anxiety returned: the office bathroom. Andreas Nilsson's knack for turning everyday moments into dramatic, absurd films shines through here. The First Office Poop ad for Andrex brilliantly captures awkward reality with memorable characters and perfect art direction. A slice of relatable humour everyone needs.
Lynx – Funeral and Robbery, Lola MullenLowe
Yael Staav, Furlined
Yael: This year, I can't help but feel deep pangs of jealousy over Lionel Goldstein’s brilliant interpretation of Lynx’s 'Funeral' and 'The Robbery' scripts for Lola MullenLowe. These are masterclasses in creativity, blending dark humour with real insight in a way that’s unexpected and boundary-pushing. The writing is sharp, quick-witted, and endearingly edgy.
The directors took bold risks with the tone, which paid off in spades – I’ve rewatched these so many times. I rarely see female characters as emboldened as these, and the casting of both leads and the surrounding community was spot on. It’s a bold shift for a brand often associated with bikini-clad women, and the attention to location and production design made the stories feel authentic and beautifully framed. Bravo! Secretly hoping they’re making more – although my jealousy will only be further stoked.
Kia – Getting a Ute, Innocean Australia/Scoundrel
Marc Collister, Producible
Marc: Set in a classic pub with Aussie sporting legends debating the ute’s name, it’s packed with Aussie humour and charm.
What sets it apart is the clever teasing of the ute itself. Instead of showing it, the ad drops subtle hints, like a dart hitting the "Tasman Sea," sparking curiosity about its likely name, 'Tasman.' It’s a refreshing departure from the usual rugged terrain car commercials.
By focusing on storytelling and Aussie humour rather than standard car features, Kia, with Innocean and Scoundrel, created an engaging, memorable ad that celebrates Australian culture.
New Balance – Grey Days, American Haiku
Jordana Freydberg, Biscuit
Jordana: One of my favourite films this year was New Balance’s Grey Days, blending experimental art with branded content. Its intimate camerawork, black-and-white film grade, and subtle product integration create a captivating narrative. Authentic casting and layered sound design elevate this brilliant homage to the brand’s cultural relevance.
WWF – In Hot Water, NOMINT
Isabella Parish, All of Us Here
Isabella: Yannis’ work for WWF is a stunning blend of technical mastery and emotional storytelling. The stop-frame animation brings the narrative to life, with every frame a work of art. The contrast between calm and chaos in the young swimmer's journey is powerful. A brilliant, captivating suite of films.
Visit Oslo – Is It Even a City, NewsLab
Kirsty Meares, Laird and Good Company
Benjamin Potter, Clickon Media
Cole Sax, Think Less
Kirsty: In a summer marked by over-tourism, this viral Oslo ad redefines travel, focusing on authenticity over clichés. Filmmaker August Jorfald’s campaign for Visit Oslo taps into younger travellers’ desire for real experiences. With a humorous, fresh perspective, it highlights the shift away from tourist hotspots to genuine moments.
Benjamin: With humour and irony, it flipped Oslo’s understated profile into an asset, inviting viewers to explore what makes the city unique. The clever script and stunning visuals created an authentic, memorable narrative that felt both fresh and engaging.
Cole: This year, 'Visit Oslo - Is it even a city?' stood out with its clever subversion of typical tourism advertising. Using humour and understatement, it highlights Oslo’s unique qualities with a tagline that gently pokes fun at the city. The ad’s quiet confidence and flawless execution make it a refreshing and memorable piece.
Gatorade – It Hasn't Changed, TBWA\Chiat\Day LA
Jose Ho-Guanipa, Nimble Beast
Jose: Gatorade’s 'It Hasn’t Changed' by Miles Jay had me green with envy. It brilliantly blends nostalgia with modern flair, combining iconic 90s gameplay with stylised black-and-white practice scenes. Featuring top athletes and set to a Travis Scott track, it’s a finely crafted ad, topped off by a deepfake Michael Jordan face.
Bodyform – Never Just a Period, AMV BBDO
Rhiannon Lewis, GATE+
Rhiannon: Bodyform’s 'Never Just a Period' is a masterpiece. Bold, unapologetic, and brilliantly human, it shatters stigma with humour and guts. The storytelling dives into menstruation’s raw truth without preachiness, blending emotion and wit seamlessly. Visually stunning, it challenges perceptions while sparking real, relatable conversation. Pure perfection in advertising.
Adidas x Manchester United – Originals United, Homeground London/ Pulse Films
Hernan Aragunde, one half of directing duo Henri & Sebas, 1stAveMachine
Hernan: This campaign blends fashion and football in a clever, heartfelt way. Barry Keoghan’s energy steals the show, bringing authenticity to the quirky, raw world of amateur football. With nods to nostalgia and diverse casting, it celebrates the universal joy of the game while seamlessly integrating the brand. A stylish, playful masterpiece.
Liquid Death – Ozzy Osbourne Warns Kids Not To Snort Liquid Death, nan
Andy Kelemen, Dessert Before Dinner
Andy: As a millennial who grew up with The Osbournes, it hit all the right notes. The clever reverse play on generational knowledge, fast-paced cuts, and sharp humour make it a standout. Liquid Death continues to nail simple yet impactful marketing that punches above its weight.
Sainsbury's – Sainsbury's BIG Christmas, New Commercial Arts
Karen Silver, Sterling Content
Karen: I wish I’d worked on the Sainsbury’s Christmas ad with the giant troll. The storyline is heartwarming, capturing the joy of the season. The troll design is brilliantly crafted, blending realism and magic with its movements, expressions, and interaction with the cast. A seamless integration of elements—well done!
Spotify – Spreadbeats, FCB New York
Paul Abatemarco, Logan
Paul: This project is exactly the type of work I love. The seamless combination of design, motion graphics, typography, animation, and user-generated content creates a true mixed-media piece that flows effortlessly. The music, sound design, and editorial work are spot on—I'm sure Spotify was thrilled with such a cool ad.
Nike – Stairs, Wieden+Kennedy Portland/Iconoclast
Stefan Bircher, Shining Film AG
Stefan: Nike’s 'Stairs' is a brilliant, understated idea that’s so simple it almost goes unnoticed. The resolution feels so convincing, and the music complements the concept perfectly. I wonder if the track inspired the idea or if the concept came first and the music was chosen to enhance it—questions only a truly breathtaking piece raises.
Waitrose – Sweet Suspicion, Saatchi & Saatchi London
Oliver Roberts, Oskar Illustration
Oliver: It’s entertaining and breaks away from the usual saccharine Christmas formula. The who dunnit mystery is executed brilliantly with great casting, quick cuts, and family truths that add depth. It works seamlessly across platforms and leaves me eagerly anticipating the reveal.
Disney – The Boy and The Octopus, adam&eve DDB
Joan Carles Gómez, Camino
Joan: As a service production company led by young people who grew up in the '90s, Disney was the ultimate dream. That’s why we chose their latest campaign. The story beautifully captures a special bond between two friends, set in a world of adventure and fantasy, with Taika Waititi’s perfect direction, incredible music, and stunning post-production work. This has become a Christmas classic we’d love to be a part of. Ending with, “The greatest journeys start with a dream,” it reminds us all to keep dreaming and growing.
Progressive Insurance – Friday Night James, Arnold Worldwide
Jordan Brady, True Gentleman
Jordan: Progressive Insurance ads, like 'Friday Night James', directed by Brendan Gibbons, always deliver laughs with clever scripts. Gibbons expertly blends subtle performance with bold satire. The story of Flo's protégé Jamie defying his father’s football dreams is pure comedy gold, with pitch-perfect spoofs of classic movie tropes. The line, “I didn’t raise no insurance man,” and Jamie’s exaggerated trot both land brilliantly. The high production values, reminiscent of 'Friday Night Lights,' make the satire even richer. It's a comedy lover’s must-watch, with even more variations online.
Boots – The Christmas Makeover, VML UK
Patrícia Lino, PSP Productions
Patrícia: Boots' 2024 Christmas campaign, directed by Dave Meyers and produced by Radical Media UK, is a visual masterpiece. The production design is rich in detail, drawing viewers into a world that's both imaginative and real. The casting is flawless, and the wardrobe enhances the film’s aesthetic. The cinematography evokes a Wes Anderson-like dreaminess grounded in emotion. Meyers’ direction unites all elements, creating a perfect collaboration of vision and talent. A well-deserved round of applause for everyone involved in making this commercial a remarkable work of art.
The Entertainer – The Entertainer, adam&eveDDB
Will Studd, Aardman
Will: I love Baxter Dury’s voice in this ad—it instantly sets the tone for a heartbreaker that stands out from typical Christmas spots. The character Ray is a bold choice, offering rare honesty amid all the usual festive clichés. The puppeteering and pared-back action feel refreshingly grown-up for a toy shop ad. The counterintuitive nature of the ad, paired with the insight that kids outgrow toys, works brilliantly. The nostalgic tone, reworked Roxette track, and subtle humour, like the drummer, add to its charm. A brave and effective choice that pays off beautifully.
John Lewis – The Gifting Hour, Saatchi & Saatchi London
Abi Atkinson-Caruana, LS Productions
Stephen Mead, Short-Film
Abi: This year's John Lewis Christmas ad has truly knocked it out of the park. Beautifully shot, with exceptional attention to detail, it’s a multi-layered visual treat. The seamless use of timelines, great camera work, and intricate set design are impressive, and the cast’s acting is spot-on. Add in the nostalgic touch of The Verve’s ‘Sonnet’, and the ad captures all the feels. The clever storyline, revolving around the Christmas shopping experience, makes it a standout and a perfect holiday ad.
Stephen: The job of a director is to communicate the message in an engaging way, and with the latest John Lewis commercial, François Rousselet has done just that. Despite the complex premise, he avoids gimmicks and lets every frame guide the viewer through the emotional journey of a sisterly relationship. The script from Saatchi & Saatchi is expertly executed, with fantastic performance and art direction. While initially puzzling, the ad’s subtle clues, like the oversized staircase and sofa, make unravelling the story part of the fun. It’s charming, emotional, and perfectly cast—definitely a Christmas script I’d love to have worked on.
Coca-Cola/ Marvel – The Heroes, Ogilvy North America
Luciana Pessoa, LADO Animation
Luciana: As an animation executive producer, I have a favourite this year: the Coca-Cola + Marvel collaboration. The campaign is a brilliant example of how a brand can team up with an established universe to create an unforgettable experience. The balance between storytelling and product integration is perfect, with stunning animations and visual effects. This is the kind of work animation producers aspire to; engaging, visually striking, and capable of forging a genuine connection with the audience. Seeing these two iconic brands come together is a real treat.
Dramamine – The Last Barf Bag, FCB Chicago
Maximilian Valentin, We Make Them Wonder
Maximilian: A standout piece this year. A branded documentary about barf bag collectors, it’s brilliantly executed with a quirky narrative. The product takes a backseat, but its role is essential. It’s a perfect blend of humour, heart, and storytelling—a true portfolio piece.
Booking.com – Tina Fey Books Whoever She Wants to Be, The Lift Mexico
Anjali Mahtani, TwentyfourSeven
Anjali: Booking’s campaign expertly blends wanderlust with playful storytelling, featuring dream locations and clever celebrity cameos, including Tina Fey, her 30 Rock co-stars, and Glenn Close. Created by Zulu Alpha Kilo and directed by Nick Ball, it combines sharp pacing, breathtaking visuals, and witty narration. This emotionally compelling work inspires admiration, showcasing the power of great production.
BBC – Welcome to the City of Love, Nexus Studios/Factory Studios
Darren Price, Mighty Nice
Darren: Combining the excitement of the Paris Olympics with a love story, the animation captures Paris in an iconic art deco style, celebrating sport and romance seamlessly. FX Goby’s direction, blending live action and fluid movement, created a timeless masterpiece. Mon dieu, c’est magnifique!
AAMI – When Our Athletes Are In The Making, Ogilvy Australia
Pedro Aragão De Oliveira, Greatergood
Pedro: The AAMI campaign, 'When Our Athletes Are In The Making,' really resonated with me. It captures the pure, chaotic energy of childhood dreams—just like my own experiences growing up in Brazil. The campaign cleverly reframes this chaos as something aspirational, blending humour with heart while naturally integrating the brand. It’s the kind of meaningful, human storytelling we aim for at Greatergood, leaving a lasting connection.
Shelter – World of Our Own, Don't Panic/Outsider
Lu Howlett, Killer
Lu: Shelter's "World of Our Own" Christmas spot, created by Don’t Panic, truly captivated me. It's a beautiful blend of magic and stark reality, with likeable characters and a heartfelt message. The execution—spanning wardrobe, art direction, animation, and character development—is flawless. A powerful, emotionally resonant film that inspires both spirit and action.
Snickers – Zombie, BBDO
Mark Delottinville, Big Pig Production Co
Mark: Pete Marquis' ad is the epitome of what makes great advertising: simplicity, humour, and instant connection. It’s witty and straightforward, cutting through distractions to engage the viewer. The execution is flawless, making it the kind of work that deserves gold at Cannes Lions. It’s the kind of spot that makes you admire its brilliance and wish you’d been part of it.
Target – Reflections of Joy
André Robert Lee, Alkemy x
André: This Target ad is pure joy, and I can’t help but be envious of the fun that must have gone into creating it. The moment with the afro-shaped earring is a standout, so carefully crafted and full of love—it’s a small detail that speaks volumes. The casting, too, is spot on, with real, relatable beauty that feels fresh and authentic. The voiceover’s message of everyday joy resonates perfectly, making you feel good not just about the brand but also about the simple pleasures of life. It’s a brilliant feel-good ad.
Migros – The One, Passion Pictures/Reset
Adrienne Daniel, Arts & Letters Creative Co.
Adrienne: It’s been years, but I used to really enjoy sharing new work that I found interesting with my parents while visiting them for the holidays. It was a wonderful way for us to reconnect and gave them a chance to ask about all of the goings-on in our industry. Fast forward to Thanksgiving this year with very inquisitive and rambunctious three and five-year-old family members coming for a visit.
I’m looking forward to sharing a few videos, one of which will be the live-action and animated spot called 'The One' by the Directing duo Kyra and Constantin (Passion Pictures) and live-action Director Hanna Maria Heidrich (Reset).
The integration of the animation with the live-action is as flawless as the visual effects in the movie 'District 9.' That was the first time I didn’t have to make a mental leap that the 3D elements weren’t actually there! Their beloved character Finn was developed in 2017; it's the fourth instalment with the loveable character for the Migros Grocery chain out of Zurich. I'm putting in my early vote for another round in 2025!