If You like Comfy Boots and McNuggets, DDB Sydney Has the Shoe for You

McDonald’s has combined two icons to create Nuggies via DDB Sydney, in the next chapter of the ‘Together & Lovin’ It’ brand platform. 

To close out the brand’s winter campaign, and in collaboration with Creator Studios, DDB Sydney and Macca’s designed and launched the new comfort staples with a teaser campaign across Instagram, Facebook, and TikTok. 

Last week, Macca’s fans were directed to the official Nuggies website for the chance to win a free pair of the limited edition Nuggies, the colour and texture of which replicates McDonald’s iconic Chicken McNuggets.

Each pair will be snugly delivered in a large-scale Macca’s sauce tub, perfectly replicating the real thing, across three colourways inspired by classic sauce flavours: Sweet & Sour, Aioli, and Spicy Mayo. 

McDonald’s senior brand manager Liz Whitbread said: “From the colour and texture to the sauce tub they’re delivered in – the entire Nuggies experience combines two iconic Aussie favourites. 

“More than 10,000 Macca’s fans signed up on the day to win a pair. We can’t wait for the lucky winners to try on their new staple for a comfy night in.”

DDB Sydney executive creative director Matt Chandler said: “This is the kind of idea that was just meant to be. And it’s one that has been a real labour of love for the whole team.”