IG and Melbourne Football Club Launch “The Melbourne Mindset” Series
IG and Melbourne Football Club, in collaboration with media agency, Wavemaker, Dentsu Creative Public Relations and creative agency, Sunday Gravy have launched their second episode in their ‘The Melbourne Mindset series’, which investigates the psychological side of AFL Football by sharing rich stories that would typically not make it out of the walls of the Melbourne Football Club.
Melbourne Football Club, Chris Kearon, chief commercial officer said, "In football and in trading the mind is one of the most powerful tools players and traders have access to. And we know how much influence the mind can have on peak performance.”
“It was important for Melbourne and IG to communicate the real and deep connection between trading and footy”.
“Our players must have their minds coached and trained to overcome adversities and their emotions to operate at their best. This is The Melbourne Mindset. We’re proud of this series launch and its message, encouraging our players and IG’s traders to raise the bar in everything they do.”
IG Australia, Kassandra Humphreys, head of marketing said, “We are thrilled to showcase the importance of The Melbourne Mindset for both traders and players. We know this to be as important in trading as it is in football.”
“We are excited about the strong link between the psychology of playing elite sports and trading.”
“IG is proud to support our traders as well as Melbourne’s players committed to the mindset.”
