IGA Rewards Customers With Real Products in New Promotion

IGA has launched a new Scratch and Win promotion to reward customers for shopping at IGA. The promotion gives shoppers a one in five chance of winning instantly, for every $30 they spend in store.

Each of the TVCs shows shoppers who are initially happy with receiving a miniature novelty product, until they discover they could have won the real thing at IGA. The integrated campaign is running across TV, print, radio, digital and social and went live on 29th January 2020.

IGA is a network of 1,400 independently owned stores, whose communities help shape what goes on their shelves. Because they have a unique and genuine connection to their local communities, they can tailor their ranges to give local customers more of what they like. This means IGA shoppers can discover unique local products, plus trusted everyday staple brands and products.

Christian Finucane, founder and creative partner at The Core Agency said: “This promotion offered a great opportunity for us to further differentiate IGA from the big supermarkets."

Tracy Wilson, general manager marketing, added: “We wanted to reward IGA shoppers with a collection of products they can actually use. There are millions of real prizes to be won including groceries, IGA Gift cards and four $5,000 cash prizes. This latest promotion is a clear demonstration of how IGA delivers value to our local shoppers.”

This latest campaign comes just a month after the agency announced it had won national aged care and disability services provider, Just Better Care in a competitive pitch. Clients at The Core Agency include IGA, QBE Insurance, Just Better Care, Key Pharmaceuticals, Evergreen Garden Care, Beem It, Elders Insurance and PwC.